Mitsubishi Outlander PHEV

Pound Signs

One of a series of images created for Mitsubishi Cars, where the sky, road and background all have embedded numbers about the car's fuel economy.

These image were created and follow on from a TV campaign of the same style.

The cars were photographed in studio with multiple lighting techniques and then each frame was positioned over each other in register. The required lighting for each particular background was then painted through. The backgrounds were a combination of 2D renders and photo images.